Chalo! is a podcast brand design project that I decided to take up as a fun, exploratory thing to do while doing my Master's. It is a fun podcast hosted by me and my two friends, Aarya and Roos. It started as a hypothetical project, but I want to record a few episodes to have a keepsake of our postgraduate journey. The primary goal of this project is to apply the tools and knowledge I have learned in my modules and create a well-thought-out brand design. I have worked on every aspect of this project, from choosing a name with my friends to defining a colour palette and the tone of voice. This project is truly a labour of love.