Young adults (18-25) face major life transitions, specifically moving into independent living. These changes often lead to mental exhaustion, "financial instability," and a lack of culinary skills, resulting in substandard dietary habits. The objective of this project was to design a brand that simplifies meal planning and encourages young adults to build a positive, confident relationship with cooking. I worked as a the Lead Researcher and Brand Designer (as part of a Project-Based Dissertation for MA Design and Branding)